Infinity
Platform.

The challenge

How do you capture your customer’s attention without inundating the user with marketing messaging in a saturated marketplace? Users are indifferent to the many blanket promotions that provide empty promises. The challenge is to create a trusted relationship with the user that encourages a response and return visits.

A win-win Solution

We offer a centralised platform for rewarding your users for their positive behaviours. The platform informs customers that they have an opportunity to play because they completed a qualifying action. In addition, user engagement is rewarded by a positive experience of winning regularly and relevant prizes. This positive winning experience encourages the user to spend more and earn additional opportunities to play. The platform has a proven engagement rate of 25%

Outputs include:

• 

  A smart sales platform

  Lets us engage with your users based on their various segments and spending types. The platform will offer personalised offers based on their previous spending and behaviour.
• 

  Drive incremental revenue

  The Infinity Platform is an ideal storefront for promotional offers, your best sellers or new products. In addition, the system offers the ability to provide discounted offers as rewards.
• 

  User segmentation

  The system can target specific groups of users for certain rewards. For example, reward your most valuable user or re-energise dormant users.
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  Realtime engagement

  We provide real-time awarding and notification of play opportunities and instant awarding of prizes.
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  Budget driven

  The system gives away rewards based on a predetermined budget. In addition, the Infinity Platform will carefully pace and manage the awarding throughout the lifespan of the promotion, taking into account traffic patterns and spikes.
• 

  Reduce customer churn

  Engaged customers are less likely to churn.

What is the Infinity platform?

The infinity platform is a tried and tested suite of core services that facilitates gamification and rewards. We provide multiple white-labelled channels out of the box, which includes different gaming types. These core services integrate with your systems for a real-time user experience.

The platform offers customisable themes to match your latest marketing messaging. In addition, the solution provides granular business reporting to measure all targets and budgets to ensure a maximised ROI. The platform manages customer contact & retention messaging to drive engagement.